What’s a difference between Twitter, Facebook and LinkedIn?

Social Media has become a part of our daily life so I thought I’ll explain the differences between them.


Because Twitter has a 140 character limitation, all the news presented via Twitter needs to be short, very clear, engaging and matter-of-fact. Your message must be a short communication of news or a how-to-do, e.g. Three Solutions for A, B or C.

Our client created blog posts with lists of popular? MBA programs. And these posts were re-tweeted regularly because of the interesting form.

We also watched for trending topics #hashtags (left of your Twitter feed), and if there was one that was related to our message, we added it to our tweet for additional outreach, we also follow other websites tweeting about the same subject.

In case you will be organizing a conference or an online event, you should create a hashtag especially for that event, so people who are involved in the event are able to tweet in real time


Facebook is the best channel for storytelling, and you will have to get in touch with your audience to drive results. You could make them smile, you could be their teacher or you might engage them in some sort of brand activity and make them feel responsible. For Facebook, we have created a meme about MBA programs, linked to the website.

Because of Facebook we now can see a bigger emphasis on visual storytelling where texts in your post are supporting the pictures. If you would include high-resolution pictures or videos of your companies products or services, of your employees or your clients, your readers will be informed and entertained in a much better way.

Including short videos is also the way to go for small demonstrations and short interviews. Text is only used to support and to promote feedback of your audience.


The concentration of LinkedIn on professional networks makes it the perfect channel for sharing industry and trade-related topics. It is the ideal channel for young new talent, for new items, products and services, and of course for online news messages.

LinkedIn makes it possible for companies to focus on updating their status for certain audiences, to make sure that their messages show up front for all stakeholders. LinkedIn also allows you to include videos and graphics in order to create more interactive and engaging news. We use Linkedin to showcase the company profile.